People: Pelevin, Victor
The book series “Contemporary Russian Prose” or the “Black Series,” published by Vagrius, one of post-Soviet Russia’s most successful commercial publishers, made bestsellers out of literary prose.
After the launch of Victor Pelevin’s hit novel Generation ‘P’, the author set out on a publicity tour in which he behaved poorly, much like his protagonist. And much like his protagonist, he proved that in post-Soviet Russia, bad behavior sells.