The Post-Soviet Public Sphere

Multimedia Sourcebook of the Russian 1990s

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Authors: Vaz

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Lada 110-series

The first post-Soviet Lada model, the VAZ-2110 appeared in 1995 and sold for between $5,000 and $8,000. Targeted at the emerging middle class, the car represented the hopes that Russian manufacturing and Russian consumer power could come together to build a domestic market that would move the economy beyond raw materials extraction and imported consumer goods.

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