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Sovetskii Ekran with K. Kinchev on the cover

Popular film magazines like Soviet Screen (Sovetskii Ekran), were instrumental in establishing rock musicians as cultural icons. Volume 7 (1987) publication places Konstantin Kinchev, frontman of the Leningrad band Alisa, on the cover of its “youth issue” (molodezhnyi vypusk) in an effort to promote the Valerii Ogorodnikov’s film The Burglar (Vzlomshchik, 1987) in which Kinchev plays the lead role.