The Post-Soviet Public Sphere

Multimedia Sourcebook of the Russian 1990s

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Thematic Tags: Soviet Rock Culture

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1992-1993 Math calendar intended for a secondary school student with a photograph of Viktor Tsoi, frontman of the rock band Kino on its front cover.

Serving as a testament to the meteoric rise in popularity and the widespread influence of rock music culture on the everyday lives of the newly post-Soviet citizens, this 1992/1993 math calendar, intended for schoolchildren set to master the concepts of algebra and geometry, cements the shift of public opinion about the position and status of rock musicians in Soviet/post-Soviet society from that of ideologically nefarious loafers to newly minted fallen heroes and teenage idols. The recently deceased Tsoi is inscribed in this artifact as an officially sanctioned role model for Russian youth, whose death is emblematic of the fading old regime, and whose music is a fully commercialized consumer product.

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