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Images from a photo shoot from the Polushkin Brothers’ collection Fash-Fashion–alluding to both queer and fascist aesthetics–is used as an ad for the popular brand Dr. Martens in the lifestyle magazine Ptiuch and as a model for a nascent National Bolshevik countercultural aesthetics in the pages of the newly founded political newspaper Limonka.
Post-Soviet
1994-96
Russia
Polushkin Brothers and Limonov, Eduard
Moscow and Russia
Ads and images from the Polushkin Brothers’ collection and photo shoots, Fash-Fashion: Ad for Dr. Martens Boots. Ptiuch, no. 3, 1995; “The New Style.” Limonka 4-5: Dec 1994, Jan 1995.